The Four Pillars of an Effective Web Presence: #1 - Web Design
We cannot overemphasize the importance of having a well designed, and constructed, website. It is the front window into your business. It needs to have:
Quality Design
Clear and Easy Navigation
Great Functionality
Imagine hearing about a nice local shop or restaurant and deciding to visit. You arrive at and the exterior looks nice enough, but it’s difficult to determine where the entrance is. There are several doors and they have writing on them but some are high up and others are hard to read due to small print. You finally figure out how to get in and are immediately overwhelmed by the contents which are not organized in any particular way and it is difficult to walk around and look because there are many items strewn on the floor in your path.
This is the same experience your customers have when you don’t have a well thought out website design, and just like your brick and mortar store customers they will very quickly get frustrated and leave without purchasing anything, or accomplishing the goal they had when they walked in.
The effectiveness of your Digital Marketing starts with a score that Google (same with Bing, Yahoo etc) assigns your website. The higher the score, the higher your potential search ranking. This is a fundamental aspect of Search Engine Optimization (SEO).
Search Engines do one thing and one thing only; they deliver the most relevant results to a search query as fast as possible.
That’s it! The critical point to remember is; they dislike poor performing websites and will prevent them from performing well on the search engine results page (SERP). This is to keep their users from having to deal with subpar sites. This is even true when you pay to show up with PPC (pay per click) ads. Poorly designed sites are suppressed by Search Engines Algorithm.
Digital Lately designs and builds Websites and Landing Pages that follow Digital Marketing best practices for Search Ranking. This allows your website to start communicating your Brands Message from the very first day.
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