The Four Pillars of an Effective Web Presence: #3 - Google Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Wikipedia


The 4 main categories you will see when you open your Google Analytics Homepage are;

  • Audience

  • Acquisition

  • Behavior

  • Conversions



“Inspect what you Expect” is an old management maxim and technology has made it easier than ever to do just that. We will help you determine the goals you have for your website and then show you how to use Key Performance Indicators (KPI) within Google Analytics (It’s free!) to track your performance in achieving them.


How many people looked at your ad in the newspaper, listened to your ad on the radio, or actually read the contents of the “Money Mailer” you sent out? Neither you nor they actually know.The exact opposite is true when you conduct a Digital Based Campaign.


The goal of analytics is to help lay out objectives for a campaign, and to figure out the numbers that we can track that are most closely linked to those objectives.

Zach Gallagher, Director of Interactive Strategy for Weiden + Kennedy


Digital Lately will work with you to improve your knowledge and expertise in using Google Analytics and other digital management tools to improve the overall performance of your website, blog post, and any other digital assets you are using.


Call Digital Lately today for a complete audit of your current Digital Assets or let us build them with you!

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