The Four Pillars of an Effective Web Presence: #4 - Social Media

According to Hootsuite - A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.


“Social Media” - I don’t think any term creates more anxiety for business owners.


What is social media and why is it so frustrating for so many people? Well, unfortunately it is due to bad information and misinformation. The path to greater profits for far too many marketing agencies is to promote confusion about digital marketing so they can come in and “save the day” and of course profit from it. However, it isn’t that complicated for most people to figure out once they slow down for a minute and concentrate on it.


So the real problem for most business owners and managers when it comes to Digital Marketing or any other type of advertising is, finding the time to work on it.



So what are the main components of a great Social Media Strategy?

  • Identify Objectives - this is fairly obvious, but not always that easy to do.

  • Integrate existing strategies with Social to make them work together.

  • Conduct market research to determine audience and where to find them.

  • Create original content...one the the toughest aspects of Social Marketing.

  • Get input from all team members on messaging, diversity helps you put out a message that resonates with the most people.


A great social media strategy is an important aspect of your overall marketing effort. There are many ways to cut down on the time it takes to create and launch an effective Social Campaign let Digital Lately show you how!

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